Article
Natansh D. Modi, BPharm; Ahmad Y. Abuhelwa, PhD; Ross A. McKinnon, PhD
The Importance of Social Media Monitoring for MSLs
Summary
In this episode, Tom Caravela welcomes Jason Howard to delve into the evolving role of a medical digital lead. Jason shares insights into the significance of social media monitoring and compliance in the pharmaceutical industry, highlighting the growing engagement of healthcare professionals on key platforms. The discussion extends to the current and future landscape of digital engagement, with an emphasis on the role of AI and generative tools in enhancing MSL responsibilities. Jason encourages embracing technological change within the field. The episode concludes with closing remarks and a call-to-action for listeners.
My guest this week is Jason Howard, Medical Digital Lead at Sanofi. We discuss the importance of social media monitoring for MSLs.
Jason shares….
๐ What a “Medical Digital Lead” role entails
๐ What does the term Social Media Monitoring mean (also known as social listening)
๐ Why is Social Listening so important (and relevant vs 5 years ago)
๐ Why MSLs need to use caution when social listening
๐ What is next for Medical Affairs in this digital world
c
medical digital lead, social media monitoring, MSL responsibilities, pharmaceutical industry, AI in healthcare
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